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29-04-2021 | World

How much it costs to get your ad to light up Burj Khalifa?

According to the marketing firm in charge of the lighting displays, the expense of placing a promotional advertisement or message on the Burj Khalifa's facade begins at AED250,000 for a one-minute show.

Prices range from AED250,000 for the 2 minutes during weekdays from 8pm to 10pm, rising to AED350,000 at weekends. for 3 minute impressions any night between 8pm and 10pm the worth is AED500,000 and for AED100,000 you'll get 5 minute impressions any night between 7pm and midnight.

The displays are managed by Dubai-based marketing agency Mullen Lowe MENA and therefore the content must be submitted four weeks before the promotion goes live, so as to be approved by Burj Khalifa’s owner Emaar Properties.

According to the media pack for the facade promotions, music are often added to the display, the video can't be synced with the Dubai Fountains and full payment (excluding VAT) must be made beforehand.

The facade of the world’s tallest tower has been employed by status campaigns like Noon.com, Cartier, Huawei and currently by Disney to marketplace The Lion King and Avengers: Endgame movies.

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