Crypto.com, a digital asset exchange, has announced a multi-year relationship with Paris Saint-Germain (PSG), a Paris-based football club that includes Lionel Messi, Kylian Mbappé, and Neymar.
The cryptocurrency token CRO (Crypto.com Coin), which is the exchange's native cryptocurrency token, will be used to pay a major percentage of the sponsorship fee.
With a market valuation of roughly $4.5 billion, CRO is one of the top 40 tokens in the world.
"I have no doubt that by combining brand visibility, stadium and team access, and collaborative NFT creation, we'll be able to provide new and exciting experiences for football fans throughout the world," said Kris Marszalek, co-founder and chief executive officer of Crypto.com.
The company recently announced global collaborations with the UFC, Formula 1, and Lega Serie A, with over 10 million users globally. Crypto.com became the first crypto platform to work with an F1 club and the first to partner with a National Hockey League team based in North America earlier this year.
Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi, and Nuno Mendes have all recently joined Paris Saint-Germain, which was formed in 1970.
“We are thrilled to welcome Crypto.com to the Paris Saint-Germain partner family,” said Marc Armstrong, chief partnerships officer at Paris Saint-Germain. We share a passion for innovation and a desire to succeed at the highest level.
Paris Saint-Germain once again proves its ambition and leadership as a pioneer in areas such as lifestyle, esports, and digital with this cooperation. It's an exciting time for cryptocurrencies, and we're looking forward to collaborating with Crypto.com to deliver unique experiences for everyone of the club's supporters."
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